It’s BOOK LAUNCH day! It’s March 1st and to celebrate the start of spring, my New Adult novel ‘This Really Happened’ is now available on Amazon worldwide!
I can’t say how excited I am. This book has been years in the making. I started it during my first year at University, when I was studying a creative writing degree. It was the best year of my life and I was desperate to immortalise it somehow, so I decided to write about it.
While the events and characters in ‘This Really Happened’ are purely fictional (luckily my university experiences were nowhere near this traumatic), the emotion behind it is very real. The excitement, the scary and liberating idea of independence, the confusion, the loneliness, the forging of strong friendships that will last a lifetime. University is a rollercoaster; for many it’s their first time leaving home, which can be both a positive and negative thing. It’s a chance to take responsibility for your own life, to live by your own rules and discover new sides to yourself that you didn’t even know existed. It’s intense, and tiring, but also life-affirming and life-changing in so many ways.
I don’t see enough books about University out there. The literary narrative for young people nowadays seems to stop as soon as they reach 18, at which point they’re deemed ‘adults’. But life doesn’t work that way and age can’t be defined by a number or the ability to legally buy alcohol. Leaving home and trying to forge your own path in life is only the beginning. I think, more than anything, age is defined by experiences. So at the heart of it, ‘This Really Happened’ is a coming-of-age story. It’s a story about a group of young people learning to be responsible adults and dealing with all the obstacles that life throws at them.
You can buy ‘This Really Happened’ online here:
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I’m also looking to give away a limited number of review copies – if this is something you would be interested in, please get in contact
I recently wrote a post about my experiences of self-publishing on the Amazon Kindle store, explaining my reasons for going through with it and why I think it’s a great idea. However for those who are planning on trying it for the first time, it can be a daunting and scary prospect. I would recommend doing as much research as possible beforehand, to know what you’re getting into. Jumping into self-publishing without adequate preparation is a huge waste of an opportunity. Here are some of my top tips for preparing to self-publish your novel:
- Decide on your author brand: Are you going to use your real name, or a pseudonym? What sort of books will you write – romantic comedies or dark thrillers? How are you going to market yourself and to which type of audience? It’s a good idea to come up with a basic marketing plan before you start by choosing how you’re going to sell yourself. Your author name is essentially a brand you’re selling to potential readers, so understand it first before you try to pitch it to the wider public.
- Start building your author profile: Get a twitter. Get a wordpress blog. Get an instagram. Start writing things, posting on your social media accounts regularly, and in general make your presence known on the internet. Try to keep the same sort of aesthetic and tone across all of these accounts – continuity and strong branding is the key here.
- Research. Read up about digital marketing. Read other people’s blogs, read the kindle boards, read all of the FAQs and self-help sections on Amazon direct publishing. It’s there to help you. Take notes of the important points and make sure you fully understand everything and have a basic working knowledge of how the self-publishing world works before you attempt it.
- Make a plan. Next week, I’l be going over book marketing strategies in detail. However your plan doesn’t have to be anything super complex. Build a list of resources for yourself, such as potential book bloggers to offer review copies to. Jot down names of forums you want to get involved in. Come up with a rough timeline of when you want to release the book, when you want to have a sale, when you want to make the book free for a week etc..
- Engage. Don’t just passively post on the internet about your upcoming book release, it gets boring fast. Instead, take part in writer forums. Comment on other people’s blogs and start conversations on twitter with open-ended questions. There’s a huge book-loving community out there on the internet, with a lot of very valuable knowledge. Go out there and make the most of it. This way you’ll curate a much more engaged following and you’ll develop a relationship with your potential readers, so that when book launch day comes they’ll be much more likely to return the favour and promote it/buy a copy.
- Edit your novel to perfection. It’s best to hire a professional editor or proofreader, though if you’re on a budget and can’t afford it, you should at least send it to a few friends to check over. Many writing forums, such as AW writer forum, offer opportunities for authors to swap novels and gain mutual feedback. Make sure you’ve also gone over your book until you’re sick of it. On average, I redraft a novel 3 times and then do a read-through edit 6-7 more times. By the end the novel barely even resembles the first draft. If you’re having trouble with certain areas of this, see my post 8 tips for writing a novel.
- Get a professional-looking cover. If you’re capable of making one yourself, go for it. I always use my own photos for covers because it makes the copyright issue simpler, since I already own the photos. Canva is a brilliant online website that allows anyone to make beautiful looking book covers in less than half an hour. Google is full of free stock photos you can make use of. Just make sure you know who owns the copyright for the image. If you’re not confident making your own cover, many indie authors also design book covers pretty cheaply on the side.
- Build up hype prior to the book release. Start this at least 1 month in advance of your launch date. Post excepts of the book and cover reveals on your blog. Mention it on social media. Hold a giveaway or a competition. If you look up ‘pre-launch marketing campaign’ on google there’s a whole bunch of articles out there with ideas on how to do this. By the time your launch day comes, it shouldn’t be a surprise to your audience, they should be eagerly anticipating it!
If you’ve found this article useful, please share it. Follow for more tips on marketing, writing and self-publishing. I’m also looking to host guest posts and author interviews – if you’re interested in taking part please get in touch!